I have read a lot of books about entrepreneurship and their impacts on societies, but this book is definitely a good one for its practical advice and some great case studies.
Many years ago, the dream of most people was to finish their education and then work for large organisations because of the benefits and prestige of working for such organisations. By the 1980s and 90s, those big organisations were shedding off people rather quickly but in their place where the smaller companies founded by people we can all relate to and these incredible founders have turned out to be great role models for many younger entrepreneurs.
We now know more about the value of freedom and independence to the point that it is now a thing of pride to be a startup or even to work for little unknown companies. Over 90% of companies are now classified as small companies and there are now founders of large companies that are still under the age of 50, these entrepreneurs are now billionaires and are can afford to retire and leave a life of luxury, but most continue to work because they enjoy what they do.
The book gives examples of Fred Smith of FedExp who wrote an undergraduate thesis on overnight air cargo that formed the basis of one of the largest cargo businesses in the world. He went against the trend at the time. Robert Swanson did the same for the un-fancy bio tech industry. Dan Bricklin became the father of Spreadsheets and Mitch Kapor successfully designed Lotus 1-2-3 to be used on Apple computers. The most impactful entrepreneurs of them all was Sir Timothy Berners-Lee, the man who invented the internet and in due course changed the future of many generations to come.
This is a great book for any aspiring entrepreneurs as it went from history into how to setup and try your hands on entrepreneurship. The motion for being an entrepreneur and the step by step really check. This is a great book for students of entrepreneurship. The ‘destructive’ nature of entrepreneurship is that they can take a who sector and completely change or destroy it and create a new one. Very few people now use a cassette tape to record music thanks in part to Apple Inc with its iPod and downloadable music.
Back to the internet, the impact of this invention cuts across every sector imaginable.
As you search for the most innovative ideas of today, think 10 to 20 years ahead. The fax machine was a great invention 20-30 years ago, but barely any organisation now use one, again thanks to printers with scanners and the email.
The best entrepreneurs are the ones with the ability to constantly think of new and innovative ideas on the go and act like small companies even as they grow in size.
More about this books and others, but definitely worthy of a read if you are interested in entrepreneurship and starting up your own business. A lot of practical steps and ideas to help at every stage of your journey.